Tuesday, May 12, 2015

Snapchat Discover

A new way to access news

Snapchat launched a new section on their popular app. Discover, the name of the new section, allows Snapchatters to view news stories and pop culture on various publishing platforms. About a few days ago, Snapchat has offered to their consumers to screenshot a picture and even a video, within in the discover section, to send to one or multiple friends. Below is the main page of the discover section:

























As you can see the publishing platforms include CNN, Daily Mail, ESPN, Cosmopolitan, and People. I am probably the only one who uses this section of Snapchat, but I love it. The news stories are posted every 24 hrs. I have noticed that no icon is updated at the same time. You can tell when they updated their news when the icon is colored.

When I wake up in the morning, Cosmo is the first to read. They usually have stories about pop culture, a few tips about health or beauty, and something in the latest world news. A few hours later, People will have their new stories up. Of course, People Magazine will only post news about celebrities and other pop culture information. My third favorite, Daily Mail, will be posted around noon. This is my connection to the stories that branch locally and globally. The last one I will glance at daily is the Yahoo! post. Katie Couric was recently announced Yahoo!'s Global news anchor. She is  the voice behind every story mentioned on the Yahoo!.


I feel that Snapchat is trying to make news easier for people to access, especially to the younger crowd. It is important for the younger generations to be aware of the global and local news that could effect their government's laws and decisions. Snapchat's Discover is the start of something new for their company, and soon I think their way of connecting with their consumers will change the way we access relevant local and global information.

Club goin' up....

on a Tuesday.

Mikayla






1 comment:

  1. This is really great, and quite informative, actually. I've seen discover on snapchat, but not given it much thought until now. Very cool.
    Also, love your personality in all of your posts - I usually crack up once from something in each post.

    .... on a Tuesday. Love it :)

    ReplyDelete